A business plan is one of the most important parts in opening and running a business, and it might be the difference between business success or failure. Alas, not many understand its full importance, and are sure that their abilities and experience will allow them to take on the many challenges of the business world. So why do you need a well-knit business plan for your business, and how does a good business plan look like?
Raising investments: There is an information gap between you and the investors. It doesn’t matter how impressive is your CV is, how sharp your business skills and how many successes you had in the past. Investors have to decide between many impressive businesses, and all of them are trying to impress them. A clear, realistic and comprehensive business plan will signal your abilities. It will show them how serious, goal-driven and will allow them to ask more intelligent questions. The more detailed, orderly and “Conservative” (realistic and pessimistic) your business plan is, the more confidence investors will have in you and in your company, and with that – the amount they will invest.
Making informed decisions: Even the best and the most experienced businesspersons need to see all data in an organized way to reach the best choices, that will drive the company forward. Writing of a business plan allows and requires communication between you as entrepreneurs and managers and the rest of the professionals at your company. In addition, it allows experts who know the market and businesses just like yours to review the data and the interpretations. When all the relevant information is concentrated in one place and passes through everyone’s eyes, you can rest assured that nothing has gone missing, and the decisions were made based on the best rationale.
Having a clear vision and preventing misunderstandings: When many people are invested with their time, money and resources in the success of a certain business, it’s critical the synchronization between them will be clear. Even if you think the comapny’s vision is clear to all, when the moment of truth will appear – the disagreements. Having a clear view of the vision and exact future plans in a detailed way allows communicating with partners and workers exactly what would happen in the company, to clear disagreements when there’s no pressure, and can be used as an anchor to future decision making.
There are many needed features of a successful business plan, that will help you direct and launch your company towards success and efficiency. Here are some of them:
Clearness and great detail: A successful business plan will include both “dry” financial details, as well as the general vision of the company, in a clear and detailed way. An overall business plan can balance and consider all subjects, and help overcome even the most complex markets.
An honest assessment of your strengths and weaknesses: When we are invested in a company, idea or a product, it is sometimes difficult to make an honest assessment of our comparative advantage and where they are. An assessment by an external company, which has an interest in your success but not to involved or invested in the company, can effectively map the challenges and opportunities your business will have to endure or use. This way, your performance can drastically increase.
Market and competition review: Beyond the already-complex challenges of managing a business, production and marketing of a successful product, you’ll have to remember your are not the only ones operating in the market. Moreover – the current stance and position of your competitors is not necessarily the one they’ll have in a few years. This, too, is something that needs to be anticipated, or at least get prepared for several scenarios. A successful business plan will also actively assess the competitors, and allow your product to rise above them.
Forecast and valuation: The bottom line of every business plan is the forecast and the valuation. This is where all the work, research effort and professional ability comes to fruition. These would help you understand exactly what are your most important assets, what is their real value, and how to increase this value significantly with professional and guided management.
A structured and successful business plan can give you the broad view you need, focus you on the most lucrative routes, and give you the confidence and background information to do what you do best.